Sony K55XR70PU BRAVIA 7 55" QLED 4K Mini LED Smart TV, 4K Ultra HD, Black

Our 4K QLED (XR l Mini LED) panel, with neo technology gives breath-taking brightness and contrast and uncovers exhilarating depth and detail that would otherwise be missed. Using the same technology from our master monitors that professional movie creators work on, our XR Backlight Master Drive utilises a unique local dimming algorithm that controls the thousands of LEDs with absolute precision, so you see impressively deep blacks and stunning highlights that feel real.